so auto sales have met the challenges of the debt crisis of high gas prices and now the fiscal cliff with the american consumer on a durable good saying we think at the end of the day they will do the right thing and this will be resolved. >> what are you seeing out there? you sell all kinds of cars. what are the hottest brands? whether it is luxury, economy brands, what are you selling most and what's hot? >> i think the most important development in the marketplace is the embracing of fuel economy by the american consumer in an unprecedented way. what's interesting, it is not hybrids and electrics they are embracing. here's the basic equation. we are saying you can have the same size vehicle with the same speed but a 25 to 30% improvement in fuel efficiency with traditional technology that you get your money back in two to three years. that's a winning proposition to the american consumer. >> me let me ask you about something else. most auto companies market to men, and yet women are making the lion's share of financial decisions. how come the auto sector isn't marketing to women?